Programme 4.
Video art and mass visual culture.

With the beginning of postmodern era the fine arts have ceased to be the sphere that defined the visual image of a culture. Mass production of various quality and multipurpose images, often aggressively introduced into the everyday surroundings of a human being made scholars change their view point on the problem of art production and articulate the new phenomenon as a field of culture studies defined as visual culture.
The process of communication language formation for the contemporary visual culture is mostly determined by technologies used in creation, reproduction and distribution of images. The first to notice their major role in changing artistic image s function and status was Walter Benjamin in his article The work of art in the era of mechanical reproduction (1935) which later became a keynote for contemporary culture and art research. The gist of this transformation is: from creating a distanced reality image, to reproducing reality as such by the new techniques, a reproduction utterly convincing and thrilling the viewer by its intensity - for instance, on screen. The other important feature of this transformation is the easiness of reproduction, replication and mass distribution of visual products, which has made it accessible for all, so that the image as such has lost its value and became an object of economical and political manipulation.
Tatiana Gorucheva.

Nina Zaretzkaya and Sergei Savushkin, Moscow.
Its just a beginning
1993. 645. Betacam.
Nina Zaretzkaya and Sergei Savushkin.

Andrei Velikanov, Moscow.
Duality of a Language-sign is Asymmetrical
1998. 310. MJPEG.
Text, camera, montage, director folk.
Art director Andrei Velikanov.
Andrei Velikanov.

BlueSoup, Moscow.
In the hour of Trouble
1999. 130. Betacam.
Technical assistance Cine-Phantom Studio.
Cine Fantom studio.

Aleksandr Shaburov, Ekaterinburg.
Guess a melody
1998. NonStop. (episode). Hi 8.
Aleksandr Shaburov

ZAiBi, Moscow.
Flying Frogs.
1997-98. 320. Computer collage.
Technical assistance Termen-Centre studio.

Natalia Borisova, Russia (Moscow) - Germany.
The End.
2000, 3'00''. MiniDV.
Natalia Borisova

AES, Moscow.
Who wants to live forever .
1998. 530. Betacam.
Director AES (Tatiana Arzamasova, Lev Evzovich, Evgeny Sviatsky).
Camera .
Editor .
Montage AES.
Make-up Ludmila Diakova
Dress Aleksandr Petliura.
Music - Queen.
With assistance of Cine-Phantom studio and TV-gallery Art Media Centre.

Andrei Silverstov, Vladimir Dudchenko, Moscow.
Liana on-line at www.dosug.org.
2000. 1500. Betacam.
Scriptwriter, Director - Vladimir Dudchenko.
Producer - Andrei Silverstov.
Montage, special effects Pavel Labazov.
Camera Vadim Kibogov.
Music Yegor Nwechiporuk.
Vladimir Dudchenko, Andrei Silverstov.

Viktor Alimpiev, Olga Stolpovskaya, Moscow.
2000, 1100 Betacam SP.
Directors - Viktor Alimpiev, Olga Stolpovskaya.
Script - Viktor Alimpiev, Olga Stolpovskaya, Ekaterina Pemberton.
Camera Dmitry Fedorov.
Starring: Oleg Grushetsky, Anna Sidorkina, Igor Fokin, Viktor Kuznetsov, Valentina Dugina.
Voices - Sergei Chonishvili, Elena Solovieva.
Montage: Viktor Alimpiev.
Producers: Viktor Alimpiev, Olga Stolpovskaya.
Viktor Alimpiev, Olga Stolpovskaya.

Andrus Ventslova, St. Petersburg.
Problems concerning a bike.
1992. 1140. Hi 8.
Starring: Artur Budnitsky, Andrus Ventslova.
Director Andrus Ventslova.
Andrus Ventslova

Elena Sharova, Ekaterinburg.
"The year of the Hare".
1999. 1450. Betacam SP.
Author, Director Elena Sharova.
As the Hare Aleksandr Volkhonsky.
Production Matvey Epanchintsev.
Studio u7tv.

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